COOKIE POLICY

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Last updated: 08 September 2025

Welcome to our Cookie Policy. This document is intended to provide you with information about website cookies that are used across the websites of companies that are within the Sumo Group.

This Cookie Policy applies to the following websites:

https://www.sumo-digital.com/

https://www.redkitegames.co.uk/

https://www.lab42.games/

https://atomhawk.com/

https://www.midoki.com/

https://www.sumo-academy.com/

What are Cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree to that. Cookies contain information that is transferred to your computer’s hard drive.

Our websites use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our websites, and it also allows us to improve our websites.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our websites. These essential cookies are always enabled because our websites won’t work properly without them. You can switch off these cookies in your browser settings, but you may then not be able to access all or parts of our websites.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our websites when they are using them. This helps us to improve the way our websites work, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our websites. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).
  • Advertisement or targeting cookies. These cookies record your visit to our websites, the pages you have visited and the links that you have followed. We will use this information to make our websites and the content more relevant to your interests.

You can find more information about the individual cookies we use and the purposes for which we use them on each specific website listed above in the table below:

Cookie Name

Purpose

Duration

 

https://www.sumo-digital.com/

Strictly necessary cookies

__orchantiforgery_

Used by Orchard Core CMS for the antiforgery services registration purposes.

Session

__cf_bm

This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

1 hour

_cfuvid

Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services.

Session

Loglevel

Deployed by sentry, this cookie is used to diagnose issues found production environments of certain tools like CrowdComms. No personal data is sent by this cookie.

Never Expires

Advertisement or targeting cookies

Bcookie

LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.

1 year

YSC

Youtube sets this cookie to track the views of embedded videos on Youtube pages.

Session

VISITOR_INFO1_LIVE

YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.

6 months

VISITOR_PRIVACY_METADATA

YouTube sets this cookie to store the user’s cookie consent state for the current domain.

6 months

yt.innertube::requests

YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Never Expires

yt.innertube::nextId

YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Never Expires

Analytics & performance cookies

pvc_visits_1[0]

WordPress sets this cookie to count and store the number of views that a website page or post receives.

1 minute

pvc_visits_4[0]

WordPress sets this cookie to count and store the number of views that a website page or post receives.

1 day

device-id

WordPress sets this cookie to determine the type of device (computers, mobile phones, tablet) used to access our website.

Never expires

_ga_*

Google Analytics sets this cookie to store and count page views.

1 year 1 month 4 days

_ga

Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.

1 year 1 month 4 days

_gid

Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.

1 day

_gat_UA-*

Google Analytics sets this cookie for user behaviour tracking.

1 minute

_fbp

Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.

3 months

Vuid

Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

1 year 1 month 4 days

sync_active

This cookie is set by Vimeo and contains data on the visitor’s video-content preferences, so that the website remembers parameters such as preferred volume or video quality.

Never expires

Functionality cookies

li_gc

Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes.

6 months

lidc

LinkedIn sets the lidc cookie to facilitate data center selection.

1 day

player

Vimeo uses this cookie to save the user’s preferences when playing embedded videos from Vimeo.

1 year

__sharethis_cookie_test__

ShareThis sets this cookie to track which pages are being shared and by whom.

Session

_lscache_vary

Litespeed sets this cookie to provide the prevention of cached pages.

2 days

yt-remote-device-id

YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.

Never Expires

ytidb::LAST_RESULT_ENTRY_KEY

The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Never Expires

yt-remote-connected-devices

YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.

Never Expires

yt-remote-session-app

The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.

Session

yt-remote-cast-installed

The yt-remote-cast-installed cookie is used to store the user’s video player preferences using embedded YouTube video.

Session

yt-remote-session-name

The yt-remote-session-name cookie is used by YouTube to store the user’s video player preferences using embedded YouTube video.

Session

yt-remote-fast-check-period

The yt-remote-fast-check-period cookie is used by YouTube to store the user’s video player preferences for embedded YouTube videos.

Session

Cookie Name

Purpose

Duration

 

https://www.redkitegames.co.uk/

 

Strictly necessary cookies

__cf_bm

This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

1 hour

_cfuvid

Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services

Session

Advertisement or targeting cookies

bcookie

LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.

1 year

Analytics & performance cookies

Vuid

Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

1 year 1 month 4 days

_ga

Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.

1 year 1 month 4 days

_gid

Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.

1 day

_gat_gtag_UA_*

Google Analytics sets this cookie to store a unique user ID.

1 minute

_ga_*

Google Analytics sets this cookie to store and count page views.

1 year 1 month 4 days

Functionality cookies

.AspNetCore.Mvc.CookieTempDataProvider

Used by ASP NET Core to keep temporary session data while you are on the site.

Session

li_gc

Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes.

6 months

lidc

LinkedIn sets the lidc cookie to facilitate data center selection.

1 day

Cookie Name

Purpose

Duration

 

https://www.lab42.games/

 

Strictly necessary cookies

__orchantiforgery_

Used by Orchard Core CMS for the antiforgery services registration purposes.

Session

__cf_bm

This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

1 hour

_cfuvid

Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services.

Session

Advertisement or targeting cookies

VISITOR_INFO1_LIVE

YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.

6 months

VISITOR_PRIVACY_METADATA

YouTube sets this cookie to store the user’s cookie consent state for the current domain.

6 months

Analytics & performance cookies

Vuid

Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

1 year 1 month 4 days

Functionality cookies

.AspNetCore.Mvc.CookieTempDataProvider

Used by ASP NET Core to keep temporary session data while you are on the site.

Session

yt-remote-device-id

YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.

Never Expires

ytidb::LAST_RESULT_ENTRY_KEY

The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Never Expires

yt-remote-connected-devices

YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.

Never Expires

yt-remote-session-app

The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.

Session

yt-remote-cast-installed

The yt-remote-cast-installed cookie is used to store the user’s video player preferences using embedded YouTube video.

Session

yt-remote-session-name

The yt-remote-session-name cookie is used by YouTube to store the user’s video player preferences using embedded YouTube video.

Session

yt-remote-fast-check-period

The yt-remote-fast-check-period cookie is used by YouTube to store the user’s video player preferences for embedded YouTube videos.

Session

Cookie Name

Purpose

Duration

 

https://atomhawk.com/

 

Strictly necessary cookies

cookielawinfo-checkbox-necessary

Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the ‘Necessary’ category.

1 year

cookielawinfo-checkbox-analytics

Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the ‘Analytics’ category.

1 year

wpEmojiSettingsSupports

WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly.

session

__cf_bm

This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

1 hour

_cfuvid

Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services.

Session

Advertisement or targeting cookies

YSC

Youtube sets this cookie to track the views of embedded videos on Youtube pages.

Session

VISITOR_INFO1_LIVE

YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.

6 months

VISITOR_PRIVACY_METADATA

YouTube sets this cookie to store the user’s cookie consent state for the current domain.

6 months

Analytics & performance cookies

_hjSessionUser_*

Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.

1 year

_hjSession_*

Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.

1 hour

Functionality cookies

_hjCookieTest

Checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set (based on boolean true/false type data). This cookie is deleted almost immediately after it is created.

Session

yt-remote-device-id

YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.

Never Expires

ytidb::LAST_RESULT_ENTRY_KEY

The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Never Expires

yt-remote-connected-devices

YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.

Never Expires

yt-remote-session-app

The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.

Session

yt-remote-cast-installed

The yt-remote-cast-installed cookie is used to store the user’s video player preferences using embedded YouTube video.

Session

yt-remote-session-name

The yt-remote-session-name cookie is used by YouTube to store the user’s video player preferences using embedded YouTube video.

Session

yt-remote-fast-check-period

The yt-remote-fast-check-period cookie is used by YouTube to store the user’s video player preferences for embedded YouTube videos.

Session

Cookie Name

Purpose

Duration

 

https://www.midoki.com/

 

Strictly necessary cookies

__cf_bm

This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

1 hour

_cfuvid

Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services.

Session

Advertisement or targeting cookies

N/A

N/A

N/A

Analytics & performance cookies

Vuid

Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

1 year 1 month 4 days

Functionality cookies

N/A

N/A

N/A

Cookie Name

Purpose

Duration

https://www.sumo-academy.com/

 

Strictly necessary cookies

test

 

Set by WooCommerce to provide admin functions for the website.

Never expires

crumb

Squarespace sets this cookie to prevent cross-site request forgery (CSRF).

Session

Advertisement or targeting cookies

YSC

Youtube sets this cookie to track the views of embedded videos on Youtube pages.

Session

VISITOR_INFO1_LIVE

YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.

6 months

VISITOR_PRIVACY_METADATA

YouTube sets this cookie to store the user’s cookie consent state for the current domain.

6 months

yt.innertube::nextId

YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Never Expires

yt.innertube::requests

YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Never Expires

Analytics & performance cookies

ss_cvr

SquareSpace sets this cookie to identify unique visitors and track a visitor’s sessions on a site.

1 year 1 month 4 days

ss_cvt

SquareSpace sets this cookie to identify unique visitors and track a visitor’s sessions on a site.

1 hour

Functionality cookies

. ytidb::LAST_RESULT_ENTRY_KEY

The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Never Expires

Please note that some of the cookies listed above (particularly analytical cookies, performance cookies and targeting cookies) may be set by third parties whom we have no control over. The data collected by those cookies may be shared with the third parties who set them.

To opt out of being tracked by Google Analytics across all websites, visit:

Choices about cookies

Most web browsers and mobile devices allow some control of most cookies and similar devices through the browser and mobile device settings. To find out more about cookies, including how to see what cookies have been set, please see the links below to the browser developer’s website:

You can block cookies by activating the relevant setting on your browser which allows you to refuse the setting of some or all cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our website.

We may also allow you to choose which cookies you want to activate via a banner placed on our websites.

If you have any questions or concerns about our use of cookies, please contact us.

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